Cowboys: NFL’s first and only $2 billion franchise

It sure is Jerry’s world.

According to Forbes Magazine, Jerry Jones’ Dallas Cowboys are the NFL’s first and only $2 billion franchise.

Michael Ozanian, Forbes’ executive editor, said the Cowboys’ value, which the magazine tabs at $2.1 billion, is “a conservative estimate.”

Ozanian said the magazine took into account the Cowboys’ $80 million in sponsorship income, their state-of-the art stadium and  that they are the only team in the NFL that distributes its own merchandise to retailers.

Jerry Jones purchased the Cowboys in 1989 for $140 million, roughly a 715 percent increase to today’s value.