Even though the Hoyas won 74-65 over Rutgers on Saturday January, 15,...
Cowboys: NFL’s first and only $2 billion franchise
It sure is Jerry’s world.
According to Forbes Magazine, Jerry Jones’ Dallas Cowboys are the NFL’s first and only $2 billion franchise.
Michael Ozanian, Forbes’ executive editor, said the Cowboys’ value, which the magazine tabs at $2.1 billion, is “a conservative estimate.”
Ozanian said the magazine took into account the Cowboys’ $80 million in sponsorship income, their state-of-the art stadium and that they are the only team in the NFL that distributes its own merchandise to retailers.
Jerry Jones purchased the Cowboys in 1989 for $140 million, roughly a 715 percent increase to today’s value.